Media kit
Cultural strategist & founder, Chicken Strategy
The cultural strategist behind campaigns for Dove, Prime Video and Barbie — and the voice 5,800+ agency and brand leaders follow on LinkedIn.
LinkedIn voice
Sam writes about culture, marketing and the internet for the people who make the work.
Who's talking
Sam Friedman spent a decade leading marketing and strategy at some of the biggest names in media before going independent five years ago.
Today she runs Chicken Strategy, helping agencies win pitches and brands win audiences. She partners with shops like Giant Spoon, Crispin, MKG, Highdive and Quality Meats on strategy behind brands including Prime Video, Dove, Meta, T-Mobile and Barbie.
Her specialty is listening. She digs into fandoms, comment sections and the corners of the internet where people say what they really think, then turns it into strategy and ideas that stick. She's also a creative director and copywriter, so her thinking always comes with a creative lens.
Off the clock, she's a proud mom of two young boys.
What she covers
Ask her about any of these on a panel, a podcast or the record.
How brands build relevance, meaning and cultural equity.
The shifts, behaviors and tensions shaping what people care about.
How platforms, communities and online behavior shape culture and brands.
The ideas, activations and campaigns that land, and why they work.
The receipts
What she's looking for
Complimentary passes to attend and cover conferences at the intersection of culture, marketing and creativity.
Collaborations with research organizations and brands to create thought leadership the industry can use.
Quotes, interviews and sourcing with outlets like Adweek, Ad Age, Forbes and Fast Company. She's open to guest writing and columns, too.
Podcast interviews, panels and keynotes about culture, marketing and creativity.